PRODUCTHERO LABELIZER

Get an even greater return on your Shopping / Performance Max campaigns

Easily segment your campaigns and maximise their potential.

  • Expert customer support
  • Active in all countries
  • 30-day free trial
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PERFORMANCE INCREASE OF 30% AND MORE

Producthero Labelizer helps you enhance your Shopping and Performance Max campaign performance, with advertisers seeing improvements of 30% or even more!

DISCOVER PRODUCTHERO LABELIZER IN LESS THAN 2 MINUTES

YOUR PRODUCTS BEHAVE DIFFERENTLY...

We analysed hundreds of Shopping and Performance Max campaigns and identified key product behaviours that matter to every advertiser.

Learn how your products are labelled based on their volume and target ROAS, and optimise them effectively to maximise your campaign results.
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THE 4 DIFFERENT LABELS

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HEROES

Less than 10% of your products generate 80% or more of your revenue.

With the right treatment, you can turn these into ‘superheroes’.

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villaIns

You’re currently spending about 50% of your budget on underperformers.

Save money, because currently, you’re literally losing money on them.

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Sidekicks

These products are doing well but don’t quite pack the same punch.

You will soon be levelling them up to ‘Hero’ status!

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zombiEs

Over 60% of your products hardly get any impressions or clicks... They are sleeping!

You need to bring these back from the dead.

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100% DATA DRIVEN

Track all your products' behaviour and give them exactly the right attention they need.
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SUPERBOOST YOUR REVENUE

Besides activating Zombies and levelling up Sidekicks, you can start shifting costs from Villains to Heroes and boosting your campaign revenues.
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TAKE BACK CONTROL

Check the status of your products at any time and keep them on track quickly and easily.
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F.A.Q

What is the Producthero Labelizer Strategy?

Producthero PPC specialists created the Labelizer Strategy after analysing thousands of advertisements. This strategy's main goal is to regain control over Performance Max (pMax) campaign automation and force Google’s algorithm to be more efficient in its bidding.

EXPERIENCES WITH PRODUCTHERO LABELIZER

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For most companies, the Producthero Labelizer should be the standard Google Ads Smart Shopping campaign structure, and there should be a very specific reason if you choose not to implement this.

Within our agency, we have only seen positive results after implementing the Labelizer, and it 100% makes sense once you understand the philosophy behind it. What you could expect from the Labelizer? Your overall ROAS from shopping will very likely increase between 10%-30%.

 We have seen volume increases up to 70%. Less budget will go to your non-profitable products (Villains) and more budget will go to the products which are actually profitable (Heroes). Expect a volume boost because of all the Zombie products that will finally get a chance to be shown on the SERP.

Diederick van Duivenboden, 
IWB // Digital Growth Agency