PRICE BENCHMARK CONNECTOR
Price Benchmark data from your Google Merchant Center at your fingertips
Example use cases? Read our blogpost about how you can use the Price Benchmark data from your Google Merchant Center
THE MISSING PIECE IN SHOPPING CAMPAIGN OPTIMIZATION
Did you know that product price has a major impact on your Shopping Ads performance?
- Price is one of the most important ranking factors. Only a few cents difference with your shopping ads competitors can improve your impressions and clicks massively.
- The conversion rate for products with a better price (compared to benchmark) is often more than twice as high.
So, by using price benchmark data you create a compound effect: increase clicks AND conversion rates!
COMPARE WITH YOUR SHOPPING ADS COMPETITORS
The benchmark price is available in your Google Merchant Center. It is click-weighted across all merchants that advertise the same product with Shopping ads.
This makes the benchmark super relevant and actionable!
ACTIONABLE DATA TO IMPROVE YOUR PERFORMANCE
With this data feed, you can group items by competitiveness and push products with a strong current price.