The 3 Shopping Ads ranking factors
Do you recognize this?: You search for a relevant term in Google and the list of product ads is full of competitors, but where are your ads? The shopping ads auction in Google is getting more and more crowded and competitive. How can you ensure that your product ads dominate? There are 3 main ingredients you can...
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CASE: How Wehkamp boosted Shopping Ads volume with Producthero Optimizer
Wehkamp (top 5 e-Commerce player in the Netherlands) boosted the visibility and performance of their Shopping Ads using Producthero Optimizer. In an isolated test the impression volume of the optimized products doubled while staying within their ROAS objectives. Mitch Komen, PPC specialist at Wehkamp: Producthero Optimizer has yielded great results. In a structured environment, we have access...
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The 3 steps to fix Surfaces Across Google in your CSS Merchant Center
When you check your Producthero CSS Merchant Center, you may find your products are disapproved for surfaces across Google. This article offers a step-by step guide to fix this and make sure the products become active. To find out more about Surfaces Across Google and how to check if you are ready for it, please read this...
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Free traffic from the Google Shopping Tab launches mid-October in Europe
We knew it was going to happen before the end of the year… Today Google announced that free listings on the Shopping tab is coming to Europe in mid-October. When this launches, the Google Shopping tab will be redesigned to enable shopping ads (on top) and organic (FREE) product listings (beneath). Read more about surfaces across Google...
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Multi-country advertising for Shopping Ads in Google
Previously, Shopping ads required one feed per country-language pairing. Now you can submit a single feed per language that automatically applies to all countries where that language is relevant. According to Google multi-country advertising simplifies cross-border export and allows advertisers to scale their products more easily and will give consumers a broader product selection. We think it...
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The 10 sources for product title keyword research
One of the key product ranking factors in Shopping Ads is RELEVANCE. Improved relevance means more impressions, clicks and conversions. It has all to do with making sure that Google is better able to match your product to search terms potential buyers are using. In this article you will find out what tools and sources you can...
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