A SHOPPING ADS BLOG WITH SUPERPOWERS

Producthero writes about Google Shopping Ads strategies, best practices, and optimization. As a Premium Google CSS partner we also write about everything you need to know about advertising via a Google CSS partner.

May 7, 2020 | Wouter Veenboer

Free clicks from the Google Shopping Tab: Surfaces across Google

May 7, 2020 | Wouter Veenboer

Just like Google has organic (free) results in the search engine, it now also introduces organic results for products on the Shopping Tab. This organic listing of your products is called Surfaces across Google. It is now active in the US, but will roll out to Europe and the rest of the world later this year. In...

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May 5, 2020 | Wouter Veenboer

Product Title Optimization for Google Shopping Ads: the ultimate guide

May 5, 2020 | Wouter Veenboer

Product title optimization is a very powerful approach to improve the performance of Shopping Campaigns in Google Ads. And it is overlooked by many advertisers. We have experienced performance uplifts of 20%-250% (!!!) for the many advertisers we have tested with. In this guide you find an extensive overview of all the best practices when you start...

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April 15, 2020 | Wouter Veenboer

Changes in support when you are with a Google CSS partner

April 15, 2020 | Wouter Veenboer

One of the questions we often get, especially from large advertisers and agencies, is how support changes on shopping campaigns when you switch your merchant center from Google Shopping CSS to a CSS Partner. In this article we explain exactly how the support structure has changed after the introduction of the CSS Program. This article was first...

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January 20, 2020 | 1 Comment | Martijn Beumer

Raising the bar for all CSS Partners: Producthero Optimizer 

January 20, 2020 | 1 Comment | Martijn Beumer

It’s here. Producthero Optimizer. Available for all advertisers using Producthero CSS. We’re raising the bar for what advertisers should expect from their CSS partner. The extra boost in performance by using Producthero Optimizer goes far beyond the effect of the 20% CSS discount. Producthero’s mission is to give partners and advertisers superpowers to accelerate the performance of...

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January 10, 2020 | Martijn Beumer

Producthero acquires CSS platforms Comprice and Shopresult

January 10, 2020 | Martijn Beumer

Producthero, premium partner in the Google CSS program, starts the new year with the acquisition of the Dutch CSS platforms Comprice and Shopresult. All customers are relocated to Producthero. The owners of Comprice (Adwise, online marketing agency from Almelo) and Shopresult (SDIM, online marketing agency from Haarlem) become agency partner of Producthero. Nick Oltvoort, Head of advertising...

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December 6, 2019 | Wouter Veenboer

What?! A CSS is advertising on behalf of me with PLA’s

December 6, 2019 | Wouter Veenboer

In the past year, I have talked to several merchants that were unpleasantly surprised to find out that multiple CSS partners advertised their products in shopping ads without letting them know.  What is the situation? In the old situation a shopping advertiser needed to have a Merchant Center that has verified the merchants domain. This is to...

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