A SHOPPING ADS BLOG WITH SUPERPOWERS

Producthero writes about Google Shopping Ads strategies, best practices, and optimization. As a Premium Google CSS partner we also write about everything you need to know about advertising via a Google CSS partner.

August 26, 2020 | Wouter Veenboer

Multi-country advertising for Shopping Ads in Google

August 26, 2020 | Wouter Veenboer

Previously, Shopping ads required one feed per country-language pairing. Now you can submit a single feed per language that automatically applies to all countries where that language is relevant. According to Google multi-country advertising simplifies cross-border export and allows advertisers to scale their products more easily and will give consumers a broader product selection. We think it...

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August 14, 2020 | Wouter Veenboer

The 10 sources for product title keyword research

August 14, 2020 | Wouter Veenboer

One of the key product ranking factors in Shopping Ads is RELEVANCE. Improved relevance means more impressions, clicks and conversions. It has all to do with making sure that Google is better able to match your product to search terms potential buyers are using. In this article you will find out what tools and sources you can...

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June 21, 2020 | Wouter Veenboer

Price Benchmark Data – Use cases

June 21, 2020 | Wouter Veenboer

By using Price Benchmark data from their Google Merchant Center, several Producthero Merchants have boosted their competitiveness. Producthero helped them to make a connection to the Price Benchmark data in your Merchant Center. In this article we present a case how a merchant connected their Google Merchant Center data to their Shopping campaigns, Google Sheets, Google Data...

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May 29, 2020 | Wouter Veenboer

Surfaces Across Google and CSS – all answers to your questions

May 29, 2020 | Wouter Veenboer

We wrote about Surfaces Across Google before. So far it’s only active in the US, but it is coming to Europe this year and it’s great. And it will work perfectly fine with your Producthero CSS Merchant Center. And you already overwhelmed us with questions regarding it. And we understand. It can be really confusing. Some clients...

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May 7, 2020 | 2 Comments | Wouter Veenboer

Free clicks from the Google Shopping Tab: Surfaces across Google

May 7, 2020 | 2 Comments | Wouter Veenboer

Just like Google has organic (free) results in the search engine, it now also introduces organic results for products on the Shopping Tab. This organic listing of your products is called Surfaces across Google. It is now active in the US, but will roll out to Europe and the rest of the world later this year. In...

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May 5, 2020 | Wouter Veenboer

Product Title Optimization for Google Shopping Ads: the ultimate guide

May 5, 2020 | Wouter Veenboer

Product title optimization is a very powerful approach to improve the performance of Shopping Campaigns in Google Ads. And it is overlooked by many advertisers. We have experienced performance uplifts of 20%-250% (!!!) for the many advertisers we have tested with. In this guide you find an extensive overview of all the best practices when you start...

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