Free clicks from the Google Shopping Tab: Surfaces across Google
Just like Google has organic (free) results in the search engine, it now also introduces organic results for products on the Shopping Tab. This organic listing of your products is called Surfaces across Google. It is now active in the US, but will roll out to Europe and the rest of the world later this year. In...
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Product Title Optimization for Google Shopping Ads: the ultimate guide
Product title optimization is a very powerful approach to improve the performance of Shopping Campaigns in Google Ads. And it is overlooked by many advertisers. We have experienced performance uplifts of 20%-250% (!!!) for the many advertisers we have tested with. In this guide you find an extensive overview of all the best practices when you start...
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Changes in support when you are with a Google CSS partner
One of the questions we often get, especially from large advertisers and agencies, is how support changes on shopping campaigns when you switch your merchant center from Google Shopping CSS to a CSS Partner. In this article we explain exactly how the support structure has changed after the introduction of the CSS Program. This article was first...
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Raising the bar for all CSS Partners: Producthero Optimizer
It’s here. Producthero Optimizer. Available for all advertisers using Producthero CSS. We’re raising the bar for what advertisers should expect from their CSS partner. The extra boost in performance by using Producthero Optimizer goes far beyond the effect of the 20% CSS discount. Producthero’s mission is to give partners and advertisers superpowers to accelerate the performance of...
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Producthero acquires CSS platforms Comprice and Shopresult
Producthero, premium partner in the Google CSS program, starts the new year with the acquisition of the Dutch CSS platforms Comprice and Shopresult. All customers are relocated to Producthero. The owners of Comprice (Adwise, online marketing agency from Almelo) and Shopresult (SDIM, online marketing agency from Haarlem) become agency partner of Producthero. Nick Oltvoort, Head of advertising...
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What?! A CSS is advertising on behalf of me with PLA’s
In the past year, I have talked to several merchants that were unpleasantly surprised to find out that multiple CSS partners advertised their products in shopping ads without letting them know. What is the situation? In the old situation a shopping advertiser needed to have a Merchant Center that has verified the merchants domain. This is to...
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