How price competitiveness influences shopping campaign performance – 3 cases
Ever wondered why Google has added Price Competitiveness reports to your Google Merchant Center? It is because your price position has a big impact on the performance of your Shopping campaigns. In this article we show 3 interesting cases that explain changes in performance using price benchmark data. There are two ways your price competitiveness influences your...
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Google Free Listings and CSS Partners
Google Free Listings are a great way to get free traffic to your products. To include your products in Google Free Listings you need to have a Google Merchant Center. But what if you advertise via a Google CSS Partner? No problem, you can use your CSS partner merchant center to add your products to the free...
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The 3 Shopping Ads ranking factors
The shopping ads auction in Google is getting more and more crowded and competitive. How can you ensure that your product ads dominate? There are 3 main ingredients you can optimize to make your products appear more often: the 3 Shopping Ads Ranking factors. You can compare it with the 3 well-known ranking factors of SEO (technique,...
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CASE: How Wehkamp boosted Shopping Ads volume with Producthero Optimizer
Wehkamp (top 5 e-Commerce player in the Netherlands) boosted the visibility and performance of their Shopping Ads using Producthero Optimizer. In an isolated test the impression volume of the optimized products doubled while staying within their ROAS objectives. Mitch Komen, PPC specialist at Wehkamp: Producthero Optimizer has yielded great results. In a structured environment, we have access...
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Multi-country advertising for Shopping Ads in Google
Previously, Shopping ads required one feed per country-language pairing. Now you can submit a single feed per language that automatically applies to all countries where that language is relevant. According to Google multi-country advertising simplifies cross-border export and allows advertisers to scale their products more easily and will give consumers a broader product selection. We think it...
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The 10 sources for product title keyword research
One of the key product ranking factors in Shopping Ads is RELEVANCE. Improved relevance means more impressions, clicks and conversions. It has all to do with making sure that Google is better able to match your product to search terms potential buyers are using. In this article you will find out what tools and sources you can...
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