Price Benchmark Data – Use cases
By using Price Benchmark data from their Google Merchant Center, several Producthero Merchants have boosted their competitiveness. Producthero helped them to make a connection to the Price Benchmark data in your Merchant Center. In this article we present a case how a merchant connected their Google Merchant Center data to their Shopping campaigns, Google Sheets, Google Data...
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Surfaces Across Google and CSS – all answers to your questions
We wrote about Surfaces Across Google before. So far it’s only active in the US, but it is coming to Europe this year and it’s great. And it will work perfectly fine with your Producthero CSS Merchant Center. And you already overwhelmed us with questions regarding it. And we understand. It can be really confusing. Some clients...
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Free clicks from the Google Shopping Tab: Surfaces across Google
Just like Google has organic (free) results in the search engine, it now also introduces organic results for products on the Shopping Tab. This organic listing of your products is called Surfaces across Google. It is now active in the US, but will roll out to Europe and the rest of the world later this year. In...
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Product Title Optimization for Google Shopping Ads: the ultimate guide
Product title optimization is a very powerful approach to improve the performance of Shopping Campaigns in Google Ads. And it is overlooked by many advertisers. We have experienced performance uplifts of 20%-250% (!!!) for the many advertisers we have tested with. In this guide you find an extensive overview of all the best practices when you start...
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Changes in support when you are with a Google CSS partner
One of the questions we often get, especially from large advertisers and agencies, is how support changes on shopping campaigns when you switch your merchant center from Google Shopping CSS to a CSS Partner. In this article we explain exactly how the support structure has changed after the introduction of the CSS Program. This article was first...
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Raising the bar for all CSS Partners: Producthero Optimizer
It’s here. Producthero Optimizer. Available for all advertisers using Producthero CSS. We’re raising the bar for what advertisers should expect from their CSS partner. The extra boost in performance by using Producthero Optimizer goes far beyond the effect of the 20% CSS discount. Producthero’s mission is to give partners and advertisers superpowers to accelerate the performance of...
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