What?! A CSS is advertising on behalf of me with PLA’s
In the past year, I have talked to several merchants that were unpleasantly surprised to find out that multiple CSS partners advertised their products in shopping ads without letting them know. What is the situation? In the old situation a shopping advertiser needed to have a Merchant Center that has verified the merchants domain. This is to...
Read more
G-Star selects Producthero as European CSS partner
International fashion brand G-Star has selected Producthero CSS for their Shopping campaigns in Google Ads. Producthero is one of the few Premium CSS partners that covers all European countries in the Google CSS program. Its focus is on strengthening the advertisers own campaigns, instead of running additional competing campaigns. Producthero empowers in-house search teams and agencies to...
Read more
Why the effect of the 20% CSS discount differs per advertiser
When you switch from Google Shopping CSS to a Google CSS partner, you get a 20% discount on your CPC. This results in 25% extra bidding power. The increase in bidding power is the same for every merchant. But why do some merchants see a big jump in volume and do other merchants see a smaller change?...
Read more
The effect of the 20% CSS partner discount on your shopping campaigns
When you switch your Merchant Center from Google CSS to a CSS partner, you will receive 20% discount on your CPC. What is the exact effect of this discount on your campaign and what can you use this discount for improving your results? How does the discount work? A CSS partner receives a 20% discount on the...
Read more
What Google Shopping campaign approach works best for you?
One of the first things to consider when starting or rebuilding Shopping campaigns in Google Ads is what campaign type and approach fits best with your needs and requirements. In this article we structured and compared the different approaches. It basically comes down to 4 Shopping campaign approaches you can choose from: 1. Manual biddingChoose your own...
Read more
Changes in support when you are with a Google CSS partner
One of the questions we often get, especially from large advertisers, is how support changes on shopping campaigns when you switch your merchant center from Google Shopping CSS to a CSS Partner. In this article we explain exactly what you can expect when you switch to a CSS partner. Medium and large advertisers, as well as agencies,...
Read more