Multi-country advertising for Shopping Ads in Google
Previously, Shopping ads required one feed per country-language pairing. Now you can submit a single feed per language that automatically applies to all countries where that language is relevant. According to Google multi-country advertising simplifies cross-border export and allows advertisers to scale their products more easily and will give consumers a broader product selection. We think it...
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The 10 sources for product title keyword research
One of the key product ranking factors in Shopping Ads is RELEVANCE. Improved relevance means more impressions, clicks and conversions. It has all to do with making sure that Google is better able to match your product to search terms potential buyers are using. In this article you will find out what tools and sources you can...
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Price Benchmark Data – Use cases
By using Price Benchmark data from their Google Merchant Center, several Producthero Merchants have boosted their competitiveness. Producthero helped them to make a connection to the Price Benchmark data in your Merchant Center. In this article we present a case how a merchant connected their Google Merchant Center data to their Shopping campaigns, Google Sheets, Google Data...
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Surfaces Across Google and CSS – all answers to your questions
We wrote about Surfaces Across Google before. So far it’s only active in the US, but it is coming to Europe this year and it’s great. And it will work perfectly fine with your Producthero CSS Merchant Center. And you already overwhelmed us with questions regarding it. And we understand. It can be really confusing. Some clients...
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Free clicks from the Google Shopping Tab: Surfaces across Google
Just like Google has organic (free) results in the search engine, it now also introduces organic results for products on the Shopping Tab. This organic listing of your products is called Surfaces across Google. It is now active in the US, but will roll out to Europe and the rest of the world later this year. In...
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Product Title Optimization for Google Shopping Ads: the ultimate guide
Product title optimization is a very powerful approach to improve the performance of Shopping Campaigns in Google Ads. And it is overlooked by many advertisers. We have experienced performance uplifts of 20%-250% (!!!) for the many advertisers we have tested with. In this guide you find an extensive overview of all the best practices when you start...
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