A SHOPPING ADS BLOG WITH SUPERPOWERS

Producthero writes about Google Shopping Ads strategies, best practices, and optimization. As a Premium Google CSS partner we also write about everything you need to know about advertising via a Google CSS partner.

January 20, 2020 | Martijn Beumer

Raising the bar for all CSS Partners: Producthero Optimizer 

January 20, 2020 | Martijn Beumer

It’s here. Producthero Optimizer. Available for all advertisers using Producthero CSS. We’re raising the bar for what advertisers should expect from their CSS partner. The extra boost in performance by using Producthero Optimizer goes far beyond the effect of the 20% CSS discount. Producthero’s mission is to give partners and advertisers superpowers to accelerate the performance of...

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January 10, 2020 | Martijn Beumer

Producthero acquires CSS platforms Comprice and Shopresult

January 10, 2020 | Martijn Beumer

Producthero, premium partner in the Google CSS program, starts the new year with the acquisition of the Dutch CSS platforms Comprice and Shopresult. All customers are relocated to Producthero. The owners of Comprice (Adwise, online marketing agency from Almelo) and Shopresult (SDIM, online marketing agency from Haarlem) become agency partner of Producthero. Nick Oltvoort, Head of advertising...

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December 6, 2019 | Wouter Veenboer

What?! A CSS is advertising on behalf of me with PLA’s

December 6, 2019 | Wouter Veenboer

In the past year, I have talked to several merchants that were unpleasantly surprised to find out that multiple CSS partners advertised their products in shopping ads without letting them know.  What is the situation? In the old situation a shopping advertiser needed to have a Merchant Center that has verified the merchants domain. This is to...

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November 27, 2019 | Wouter Veenboer

G-Star selects Producthero as European CSS partner

November 27, 2019 | Wouter Veenboer

International fashion brand G-Star has selected Producthero CSS for their Shopping campaigns in Google Ads.  Producthero is one of the few Premium CSS partners that covers all European countries in the Google CSS program. Its focus is on strengthening the advertisers own campaigns, instead of running additional competing campaigns. Producthero empowers in-house search teams and agencies to...

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November 22, 2019 | Wouter Veenboer

Why the effect of the 20% CSS discount differs per advertiser

November 22, 2019 | Wouter Veenboer

When you switch from Google Shopping CSS to a Google CSS partner, you get a 20% discount on your CPC. This results in 25% extra bidding power. The increase in bidding power is the same for every merchant. But why do some merchants see a big jump in volume and do other merchants see a smaller change?...

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November 15, 2019 | Wouter Veenboer

The effect of the 20% CSS partner discount on your shopping campaigns

November 15, 2019 | Wouter Veenboer

When you switch your Merchant Center from Google CSS to a CSS partner, you will receive 20% discount on your CPC. What is the exact effect of this discount on your campaign and what can you use this discount for improving your results? How does the discount work?  A CSS partner receives a 20% discount on the...

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