A SHOPPING ADS BLOG WITH SUPERPOWERS

Producthero writes about Google Shopping Ads strategies, best practices, and optimization. As a Premium Google CSS partner we also write about everything you need to know about advertising via a Google CSS partner.

December 3, 2020 | Wouter Veenboer

The 3 Shopping Ads ranking factors

December 3, 2020 | Wouter Veenboer

Do you recognize this?: You search for a relevant term in Google and the list of product ads is full of competitors, but where are your ads? The shopping ads auction in Google is getting more and more crowded and competitive. How can you ensure that your product ads dominate? There are 3 main ingredients you can...

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October 28, 2020 | Wouter Veenboer

CASE: How Wehkamp boosted Shopping Ads volume with Producthero Optimizer

October 28, 2020 | Wouter Veenboer

Wehkamp (top 5 e-Commerce player in the Netherlands) boosted the visibility and performance of their Shopping Ads using Producthero Optimizer. In an isolated test the impression volume of the optimized products doubled while staying within their ROAS objectives. Mitch Komen, PPC specialist at Wehkamp: Producthero Optimizer has yielded great results. In a structured environment, we have access...

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October 11, 2020 | Wouter Veenboer

The 3 steps to fix Surfaces Across Google in your CSS Merchant Center

October 11, 2020 | Wouter Veenboer

When you check your Producthero CSS Merchant Center, you may find your products are disapproved for surfaces across Google. This article offers a step-by step guide to fix this and make sure the products become active. To find out more about Surfaces Across Google and how to check if you are ready for it, please read this...

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September 30, 2020 | Wouter Veenboer

Free traffic from the Google Shopping Tab launches mid-October in Europe

September 30, 2020 | Wouter Veenboer

We knew it was going to happen before the end of the year… Today Google announced that free listings on the Shopping tab is coming to Europe in mid-October. When this launches, the Google Shopping tab will be redesigned to enable shopping ads (on top) and organic (FREE) product listings (beneath). Read more about surfaces across Google...

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August 26, 2020 | Wouter Veenboer

Multi-country advertising for Shopping Ads in Google

August 26, 2020 | Wouter Veenboer

Previously, Shopping ads required one feed per country-language pairing. Now you can submit a single feed per language that automatically applies to all countries where that language is relevant. According to Google multi-country advertising simplifies cross-border export and allows advertisers to scale their products more easily and will give consumers a broader product selection. We think it...

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August 14, 2020 | Wouter Veenboer

The 10 sources for product title keyword research

August 14, 2020 | Wouter Veenboer

One of the key product ranking factors in Shopping Ads is RELEVANCE. Improved relevance means more impressions, clicks and conversions. It has all to do with making sure that Google is better able to match your product to search terms potential buyers are using. In this article you will find out what tools and sources you can...

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