The 3 steps to fix Surfaces Across Google in your CSS Merchant Center

When you check your Producthero CSS Merchant Center, you may find your products are disapproved for surfaces across Google. This article offers a step-by step guide to fix this and make sure the products become active.

To find out more about Surfaces Across Google and how to check if you are ready for it, please read this Producthero article first: Surfaces across Google – All answers to your questions

If your products are disapproved and you do not have an extra Merchant center under Google Shopping CSS, create one first (Step 1). This is the only place you have the ability to change the settings for your domain. If you already have a merchant center under Google Shopping CSS, start at Step 3. 

Step 1. Create a new Merchant Center under Google Shopping CSS

Go to merchants.google.com. Instead of logging with your Google account, create a new Merchant Center account. 

You need a Google account that is not yet linked to a Merchant Center to do this. If you do not have one available you can create a gmail account. Once you have created the new Merchant Center you can add your other Google account(s) as admin user. 

You do not need to configurate or add products to this new Merchant Center. Its only purpose is to have control.

More about creating a new Merchant Center

Step 2. Claim your domain

Make sure you claim your domain so Google knows you are the owner of the domain. 

Click the Tools icon and choose Business information

Choose the WEBSITE tab:


This is where you can claim your domain.

Good chance you will get the yellow notification like in the screenshot below. Do not worry, this is a bug in Google’s system. You can safely continue to claim your website URL without having to worry something will happen to you Producthero Merchant Center. 


Once it is done you see this on the website tab:

You will also get an email that your Merchant Center lost its URL claim:

This email is a bit misleading, so do not worry. Your Merchant Center is fine. Your products will not get disapproved. A CSS partner merchant center does not need a URL claim.

Step 3. Set Producthero CSS for surfaces across Google

In your Google Shopping CSS Merchant Center go to the Tools menu and select Shopping ads setup


Go to AFFILIATES & CSS

On the lower end of this page you can find the CSSs that are active for your domain. If you want to use your Producthero Merchant Center for Surfaces Across Google, it needs to be selected, like in the screenshot below. 

If it is not selected, hover over the Producthero row. At the end of the row a 3-dots icon will appear. Click this to change the settings (where the arrow points in the screenshot below). 

The following options appear:

Click “Make this the CSS for surfaces across Google in Europe” and you are all set! With the next product update in your Producthero Merchant Center you will see that your products are approved for Surfaces Across Google. 

Pfhewwwww…. You made it through the last step, That was a lot of hassle. Sorry, we did not design these systems and processes. It is what it is. 

But you are a hero now 🙂

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